Strategy Packages
Marketing Strategy Packages
360-degree Environmental Scan
It's 9 AM, do you know where your competition is?
Shifting Gears - New Marketing Strategies
Launching New Products
B2B Brand Evaluation
Branding and Human Resources
Leveraging your Distribution Channels
Value Chain Development
New Ventures: Can you do it; perhaps, but should you?
Balancing the Market Mix
Meeting Facilitation
B2B Brand Evaluation

"To the surprise of some B2B marketers, research has demonstrated that buyers are people; despite process and quantification the human element remains critical in creating commercial relationships. A simple, well conceived and consistently implemented brand is a key element in customer relationships and perception of the factors that differentiate our offering." - Andrew Lane

In this one day Brand Evaluation Andrew Lane helps your organization evaluate your current Brand in terms of consistency across channels, geography, divisions and products; enhancing your Brand presence and value. This package includes:
  • Benchmark: Where the Brand is today
  • Vision: How will customers perceive your Brand
  • Strategy: How will the Brand identity be achieved (Consistency across customer and stakeholder contact points, Brand alliances, product placement...
  • Implementation: Development of action steps to refine your Brand

Click here to request a follow up call regarding evaluation of your brand.