Strategy Packages
Marketing Strategy Packages
360-degree Environmental Scan
It's 9 AM, do you know where your competition is?
Shifting Gears - New Marketing Strategies
Launching New Products
B2B Brand Evaluation
Branding and Human Resources
Leveraging your Distribution Channels
Value Chain Development
New Ventures: Can you do it; perhaps, but should you?
Balancing the Market Mix
Meeting Facilitation
Balancing the Market Mix

"Confused messages are the bane of parents, spouses and advertisers. Often marketers create confusion for buyers not with ad copy but in the very channels, pricing and packaging we use. We need to address this before it impacts re-buy and brand" - Andrew Lane

In this one day session Andrew Lane guides marketing department heads in a critical assessment of your marketing mix - the marketing elements that buyers see every day. A failure to create and maintain consistency in the marketing mix leads to negative views of products and the buying process. Based on his experience, Lane challenges marketers to ensure that the customer experience supports the brand and all other marketing and corporate activities.

Outcomes include:
  • A model for evaluating the blend of product, price, sales, promotion and distribution;
  • A list of mix imbalances; and
  • Plan of action to address the identified imbalances across departments.

Click here to request a follow up call regarding tactical marketing issues.