Strategy Packages
Marketing Strategy Packages
360-degree Environmental Scan
It's 9 AM, do you know where your competition is?
Shifting Gears - New Marketing Strategies
Launching New Products
B2B Brand Evaluation
Branding and Human Resources
Leveraging your Distribution Channels
Value Chain Development
New Ventures: Can you do it; perhaps, but should you?
Balancing the Market Mix
Meeting Facilitation
Branding and Human Resources

"The impact of branding has eclipsed the Marketing function. The development of a brand impacts perceptions not just of buyers and consumers but of all stakeholders. The opportunity for HR is to apply Branding to differentiate the employer among potential employees." - Andrew Lane

In a one day session, Andrew Lane introduces Branding to your HR professionals, working with them to create a 'work experience' Brand that is synergistic with existing corporate branding. Consistent branding across functions is positive for the organization and can serve to differentiate a company in the eyes of recruits.

Outcomes include:
  • A clear model for application of Branding in the HR context;
  • Development of a unique set of Brand attributes applicable to the work experience being promoted;
  • Tools for using research to refine prospect and employee views of the Brand; and
  • Strategies for coordinating the HR Branding with corporate initiatives and ensuring consistency of application.

Click here to request a follow up call regarding HR branding.