Strategy Packages
Marketing Strategy Packages
360-degree Environmental Scan
It's 9 AM, do you know where your competition is?
Shifting Gears - New Marketing Strategies
Launching New Products
B2B Brand Evaluation
Branding and Human Resources
Leveraging your Distribution Channels
Value Chain Development
New Ventures: Can you do it; perhaps, but should you?
Balancing the Market Mix
Meeting Facilitation
It's 9 AM, do you know where your competition is?

"If you are learning about your competition when you lose a sale, you have much more to fear than the loss of that one piece of business." - Andrew Lane

In this one day session Andrew Lane highlights the importance of continually understanding direct and indirect competitors and how this basic business intelligence can drive your strategy; creating competitive awareness within your organization and advantages in the marketplace.

Outcomes include:
  • Specific approaches for capturing and managing competitive intelligence including engaging all employees in competitive scanning;
  • Creation of a competitive factors map for your business with the relative position of you and your competitors for key competitive factors; and
  • Development of practical plan for integrating competitive intelligence with your strategy development.

Click here to request a follow up call regarding competitive analysis.