Andrew Lane is a marketing strategist and planner.
With over 15 years in the B2B field (industrial
& manufacturing), Lane’s experience includes markets
for transportation, mining, steel, agriculture,
fertilizer, energy, engineering services, business
technology and equipment manufacturing. Andrew
is an experienced hand in B2B strategy as well
as market planning in general.
Lane’s approach assumes that strategy is based
on unique situations; that understanding the factors
influencing your situation and available resources
is key to creating good strategy. Lane’s strength
is combining proven processes and an intimate
knowledge of marketing trends with innovative
Please click on the topics below to learn more
about Andrew Lane's consulting packages.
It's 9 AM, do you
know where your competition is?
Leveraging your Distribution Channels
Shifting Gears - New
Launching New Products
B2B Brand Evaluation
Branding and Human
Value Chain Development
New Ventures: Can
you do it; perhaps, but should you?
Balancing the Market
Whether your company needs an audit of your marketing
activities, a business plan, research, tactical
branding or pricing advice, facilitation of a
meeting or just fresh perspective, Andrew Lane
is an excellent choice. Combining his experience
with current knowledge of marketing trends, Lane
is your marketing and planning resource.
Andrew collaborates with your board and managers
to establish a shared understanding of your organization,
relevant business drivers, your brand and your
products. Andrew’s focus is always on a concrete
outcome detailing where you go from here.
Contact us with your