Strategy Packages
Marketing Strategy Packages
360-degree Environmental Scan
It's 9 AM, do you know where your competition is?
Shifting Gears - New Marketing Strategies
Launching New Products
B2B Brand Evaluation
Branding and Human Resources
Leveraging your Distribution Channels
Value Chain Development
New Ventures: Can you do it; perhaps, but should you?
Balancing the Market Mix
Meeting Facilitation
Launching New Products

"New products are the life-blood of many industries. However, launching a new product is a dramatic drain on resources: people, money and opportunity costs. You should do it, but you should do it right!" - Andrew Lane

Is product development driving growth or undermining your company? In a one day session, Andrew Lane works with your managers to benchmark how product development is affecting your company and then create a process that will focus investment decisions for new products. The outcome is a system that estimates development resources and then operates based on realistic returns on investment - not momentum. Outcomes include:
  • Define the resources that the company can deploy for product development in general and specific projects based on ROI;
  • Benchmark the current resources and effectiveness of product development in your company; and
  • Establish a new model for evaluating new products and decision model for development.

Click here to request a follow up call regarding product development.