Strategy Packages
Marketing Strategy Packages
360-degree Environmental Scan
It's 9 AM, do you know where your competition is?
Shifting Gears - New Marketing Strategies
Launching New Products
B2B Brand Evaluation
Branding and Human Resources
Leveraging your Distribution Channels
Value Chain Development
New Ventures: Can you do it; perhaps, but should you?
Balancing the Market Mix
Meeting Facilitation
Leveraging your Distribution Channels

"In an era when companies struggle to differentiate their products, it is tragic that so few fully leverage their distribution channels to grow sales and profits." - Andrew Lane

Andrew Lane works with your managers to benchmark your current distribution channel activity. Building on your existing brand and marketing strategies, Lane guides your team in creating a relevant and powerful distribution and logistics model for your firm.

Outcomes include:
  • An assessment and benchmarking of distribution channel use;
  • Linkage of branding and marketing strategies to distribution channel goals;
  • Tactical planning to leverage distribution channels for your organization (e.g. partnerships, rebalancing of value chain based on value and competition, increasing value to end-users/buyers through a channel, balancing multiple channels...)

Click here to request a follow up call regarding distribution.