Strategy Packages
Marketing Strategy Packages
360-degree Environmental Scan
It's 9 AM, do you know where your competition is?
Shifting Gears - New Marketing Strategies
Launching New Products
B2B Brand Evaluation
Branding and Human Resources
Leveraging your Distribution Channels
Value Chain Development
New Ventures: Can you do it; perhaps, but should you?
Balancing the Market Mix
Meeting Facilitation
Value Chain Development

"Value evolves with each product. From raw material we add transportation, processing, manufacturing and services. As competitive pressures increase, it is mandatory that every business leverage its value chain position for revenue, volume, margins and customer relationships." - Andrew Lane

Andrew Lane works with your management team to analyze value chains for your products. Building on this economic analysis, your team then establishes positioning strategies within the value chains and the tactical steps that will bring achieve full value recognition.

Outcomes include:
  • Knowledge transfer of value chain analysis techniques;
  • Analysis of existing value chain position and performance;
  • Team planning to define how to protect or improve value chain position
  • .

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